Before we go into this one, answer this: What do you think of, when you want to grow your business?
- Is it finding new customers?
- Or hiring more staff?
- Sell to people you have already sold to?
- Maybe it is doing a rain dance. Who knows?
Chances are, you think about the first. And you are right. New customers help you grow.
But what everybody forgets about, is using the people you already sold to, your current clients. This is costing them clients and money.
Now let's dive in, shall we?
The Resell Secret
Selling to new customers is 21 times harder than selling to someone who already knows you, trusts you and gets results with what you are selling.
Also, selling to a customer you already have, has a success rate of 68%. Whereas the success rate of selling to a new customer is 17%.
So why focus on new clients if you already have them, right before you, waiting to get acknowledged? Just like the second child, waiting for attention and love.
Now, let's say you have a girlfriend. It is much easier to have a nice time with her and have other nice times than having to find a new girl each time.
This applies to your business as well but with clients instead of girls.
The first thing you should think about when wanting to grow your business is, “How do I sell to someone I already sold to?”, “Is there anything I have already got that I can resell to people I already sold to?”.
It's crucial to maintain those customers and establish a bond and connection with them. This is something we discuss in detail in this blog <link to blog> ( on the assembly line)
Sell More To Existing Clients
Selling to people you already sold to is the easiest way to get money and grow your business.
And what you can do to sell to them is not that difficult.
For example, you can start with a standard package to establish a presence. Once trust is built, introduce an additional offer on top of it. This isn’t just upselling; it's about building a stronger connection and offering even more value.
Your extra package could be anything, additional services or premium support, just to name a few.
Of course, not ANYTHING. Like, you don’t want to add cigarettes with child toys, right?
You can also use email campaigns with discounts for your loyal customers, ask for referrals, send newsletters, find new things to sell, and offer new services…
It is much easier to sell to the same people over and over again than to find new ones.
But that does not mean you need to forget about getting more clients.
See them as the wings of a plane. You need two, otherwise it can’t fly. You must find a balance between new clients and existing ones. You can even use one to get the other.
Use this secret and your business will only grow.
Talk soon,
Sol.
Also, if you want us to help you find a balance, get in touch with us today. If we are a good fit, I will review your company and marketing, devise a strategy for what I’d do differently, and discuss it with you in depth on a call.
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No cost, no obligation.
If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too. No hard-selling, no pressure, no annoying sales tactics.
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Sounds good? Then fill out this form: https://www.saffronmarketing.fr/analyse-gratuite
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