Before we start, let me ask you this: What is the first thing you look for, before buying something online?
Do you re-check the price?
Read the description a 273rd time to be sure of not missing something.
Read reviews of previous buyers?
You go straight for the “pay” button without looking at anything. It should be good, right?
Chances are, you look for reviews. Because you don’t trust the website or have doubts about the product and would feel way more comfortable if someone already bought it.
What you are looking for is called social proof.
But What Is Social Proof?
Let’s say you want to buy a medieval sword, because why not? You look for a website selling swords and countless come up from Google.
You click on one and start looking for something worthy of you. Finally, you find one that has a reasonable price and looks fantastic. You add it to your cart and pay for it.
But then, seconds before buying it, doubts start to emerge.
Is this website legit?
Is this a scam?
Is it made out of iron and not plastic?
Is the League of the Shadows behind it?
And many other questions. We all have them.
To be reassured and comfortable, we check reviews for the product on the website or Google. Because if 627 other people bought it and the world didn’t end, why not buy it?
At this point, some Jedi mind trick happens to us. We want to fit in and belong to the group. When we see that other people are using and enjoying this sword, we feel more comfortable and confident in making the same choice.
But other times we don’t feel comfortable enough, so we end up not buying it at all. And look for other options. Maybe Amazon has it.
And you do not want that to happen to your potential customers.
So How To Prevent Amazon From Stealing Your Clients?
Social proof is a great way to convert better and faster, potential customers into buyers. If you can highlight your product’s credibility, the customer will feel confident and trust you and what you are selling.
To do so, you show the positive experiences of previous buyers.
You can put out testimonials, the number of people that purchased your product or service, or you can also highlight customer reviews on your website or social media pages.
Think of a way YOU would feel more confident in buying something of you.
The more confident and the more the customer trusts you, the faster he will purchase from you and won’t think about going elsewhere.
Talk soon,
Sol.
P.S. If you want us to set up your social proof, get in touch with us today. And if we are a good fit I will take a look at your company and your marketing, come up with a strategy of what I’d do differently, and discuss it with you in depth on a call.
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No cost, no obligation.
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If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too. No hard-selling, no pressure, no annoying sales tactics.
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Sounds good? Then fill out this form: https://www.saffronmarketing.fr/analyse-gratuite
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